At the national level, the initiative has added immensely to the growth and development. 422 districts out of 640 covered under BBBP have shown improvement in SRB from 2014-15 to 2018-19.The National Gross Enrolment Ratio of girls in secondary schools improved from 77.45 to 81.32, 3.87 points in four years. Proportion of schools with separate, functional toilets for girls rose from 92.1% in 2014-15 to 95.1% in 2018-19. The National SRB Index has shown an upward trend from 918 (2014-15) to 934 (2019-20). Under this scheme, various initiatives have been undertaken by districts to develop consciousness among target groups and other stakeholders. These schemes include Digital Gudda Guddi Board, Udaan-Sapne Di Duniya De Rubaru, My Aim My Target Campaign, Lakshya Se Rubaru, Noor Jeevan ka Betiyan, Bitiya aur Birba, Aao School Chalein, Collector ki Class, BAL Cabinet

In the first five years of its implementation, the scheme has successfully shown improvement in its performance and continues to achieve the objectives with furthermore initiatives being taken to empower women in the country, ensure equality, and progress of the females.

BBBP Yojana under Shri Tarun Chugh:

As the National Convenor of the largest mass movement of the country, Shri Tarun Chugh has worked relentlessly towards the progress of females in the country and spreading the campaign across the nation with his continuous efforts. Under his convenorship, the initiative has grown manifolds. From party level to the grassroots level, Shri Tarun Chugh made sure that the initiative reaches every individual, for which he conducted various camps, activities, trainings, schemes etc as discussed below

• Awareness Campaigns

In order to spread awareness among people various initiatives were undertaken under Shri Tarun Chughs convenorship. Use of street plays to make people aware of the scheme and educate people about rights of women. Street plays were organized in villages, marketplaces and cities to generate awareness among large masses. Issues related to the girl child, the series of difficulties she faces in her life are descriptively portrayed through these street plays. Signature Campaign, Pledge and Oath Ceremony, message of BBBP has reached 700 students from PG colleges and several Army Personnel’s



• Grassroot Level Communication

Shri Tarun Chugh ensured that communication was established with people at the grassroots level in rural, urban and sub urban regions. Seminars, workshops, lectures, discussions were conducted with people to make them aware and sensitise them about the difficulties faced by women and her rights



• Training and Sensitisation

Shri Tarun Chugh ji made sure he did not leave any stone unturned in this widely accepted mass movement. Numerous trainings were conducted to equip people with vital information, necessary for everyone to know. Regular media campaigns, circulation of information, schemes and initiatives under BBBP Yojana through newspapers, television, advertisements, plays, performances, etc were done to sensitise people. Use of creative and innovative slogans, songs, street plays, visual art forms, etc caught immediate sight of people and helped in sensitising a large range of masses effectively. A chain of educating people with the concern, the need and outcome of empowering women, encouraging the women and providing them equal ground for growth and development were set up



• Rallies & Task Force

The trainers trained under the training programs further went on to train district level officials and front line workers. Task forces were appointed at the district as well as block level that ensured the circulation of information, sensitisation and awareness among the general public of their regions. The task forces organised meetings and discussed fully fledged road maps that shared information related to Child Sex Ratio. To reach out the community at a large, multiple Rallies were organized with major participation from schools, Army schools, Employees of Government Departments, etc



• District & State Level Schemes & Initiatives

Mansa district in Punjab has launched an initiative to inspire its girls to be educated. Under its ‘Udaan – Sapneya Di Duniya De Rubaru (Udaan- Live your Dream for One Day)’ scheme, the Mansa administration invites proposals from girls belonging to classes VI-XII. These girls have the opportunity to spend one day with a professional they aspire to be — doctor, police official, and engineer, IAS and PPS officers, among others. The initiative has received great response, and more than 70 students have already got a chance to spend one day with a professional, to see them function in a professional environment, helping them make better decisions about their future career choice



• Selfie with Daughter

: PM Modi in his Mann Ki Baat appreciated a Sarpanch from Bibipur, Haryana who started a ‘Selfie with Daughter’ initiative. PM urged people to share their selfies with daughters and in no time it became popular. People all across India and the world shared their selfies with daughters



• Multi-Sectoral District Plans

Since the launch of Beti Bachao Beti Padhao, the multi-sectoral District Action Plans have been operationalized in almost all states. Capacity-building programmes and Trainings have been imparted to Trainers to further strengthen capacities of district level officials and frontline workers. Nine set of such trainings have been organized covering all States/UTs the Ministry of Women & Child Development from April-October, 2015



• Sukanya Samridhi Yojana

Sukanya Samriddhi Yojana (SSY) is a government-backed small savings scheme for the benefit of girl child. It is a part of the Beti Bachao, Beti Padhao Yojana and can be opened by the parents of a girl child below the age of 10. SSY account can be opened at designated banks or post offices. Sukanya Samriddhi Account has tenure of 21 years or until the girl child marries after the age of 18. The SSY scheme comes with a higher interest rate along with several tax benefits



• Balika Samridhi Yojana

The Balika Samriddhi Yojana will cover girl children in families below the poverty line as stated by the Government of India, in rural and urban areas, who are born on or after 15 August, 1997. Initially, under Balika Samridhi Yojana (BSY), there were incentives assimilated- a gift of Rs.500/- presented to the mother on delivery of the girl child. Also, annual scholarships were provided for the child’s education by the Government



• Kudiyaan Di Lohri Campaign

Under Shri Tarun Chugh ji, prominent camps for Beti Bachao Beti Padhao Yojana were set up. One such Camp that remains of utmost importance is ‘ Kudiyaan Di Lohri’